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Owner Scott Swerland describes himself as a serial entrepreneur. Since graduating from college, the 37-year-old Seattle native has managed a host of successful start-up businesses. But in 2004, he set his sights on the indoor tanning industry. Backed by investors who helped launch Starbucks, Amazon.com and Costco, Swerland opened his first Seattle Sun Tan salon in Bellevue, a Seattle suburb. In the last two years, he has opened salons in Redmond and Seattle's University Village. In the near future, backed by his original investors, Swerland plans to open even more salons in the Seattle area.

“In this business, you have to have a high level of energy, passion for the industry and dedication to customers. You also have to love what you do,” he said. “And I do. I'm surrounded by people who come into my salon happy and leave happy. There's nothing better than that.” Seattle Sun Tan salons are among the first in the nation to receive a top quality salon award from ETS Tan, the world's largest manufacturer of tanning beds and tanning bed equipment.